As we step into 2018, there are quite a few digital trends that seem to seamlessly flow from 2017.
With robots stealing our jobs in the near future, Facebook shutting down its AI after rumours of creepy language and Elon Musk launching his mission to Mars, 2017 witnessed huge opportunities and challenges in the digital and tech space. Let’s take a look at what’s in store in the online landscape in 2018.
One massive digital trend is the growth of video. Online video, LIVE, video on mobile, this format will get even more popular. Leverage this trend for more followers, leads or just creating awareness for your brand. Storytelling through video results in better engagement 53X. Even from an SEO standpoint, video on your website will assist in better Google Search rankings. With social platform giants like Facebook investing big time in video, this format should be latched upon by all businesses- big or small
According to search giant, Google, in the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. Facebook advertising gives preference to mobile responsive landing pages. As consumers, we skip a website if it doesn’t load fast enough. Mobile responsive simply means that your web page should be mobile friendly on all platforms. Be found on Google and be mobile responsive, is the mantra in 2018.
The automated assistants- Chatbots send customise messages to customers. This new trend market is expected to be worth over $3000million by 2021. Instant replies, customer engagement is fueled by this automated tool.Be it Facebook messenger, Microsoft’s Xiaolce, chatbots are the latest trend to embrace for your business.
Data and Analytics:
Numbers don’t lie. Understanding and analysing data and implementing it in the right strategies is another key trend to look out for. Google has its free Analytics tool and Facebook also introduced it in 2017.Interpreting data correctly, is important to get best results. Take advantage of the growing digital space to double, treble even quadruple your revenue in 2018. Right digital marketing strategies are a must for any business to survive in the age of automation and reputation.
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