How We Achieved a 12x Increase in Sales for
an Apparel company Using Multi-Channel Strategy
Divine Goddess is a yoga wear brand based in Byron Bay, Australia, operating in a highly cluttered space.
They have a popular physical store in the area but the sales to the online store were not
really promising despite a huge fan-following in the area
With our experience in scaling brands to profitable $100K months, we followed a five-step approach.
i) Create Ideal Customer Persona: Following our ‘Audience Architect’ Framework we researched and
created an ideal customer persona with relevant aspirations, desires and pain points.
ii) A bank of engaging and compelling creatives were created. Creative test was a big part of the strategy
iii) Multi- channel strategy was also used to combat iOS14 issue.
Google ads platform was added to the mix. Google shopping ads helped in getting the brand in front of relevant customers at the right point
iv) eMail sequences were added and refined.
v) Upsell and crosell strategies were further added to increase the average order value
The Result:
- 12X increase in salesFrom $20K to $250K in less than 4 months
- 8X ROAS from Google ads 12X ROAS from Facebook ads
- $60,000 collected from eMail Marketing
By using a combination of Facebook and Google Ads, as well as eMail marketing we were
able to help our client achieve their goal of increasing sales and revenue.
Our comprehensive marketing strategy, combined with careful monitoring and optimization, helped us achieve
a 12X increase in sales.
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