How we turned around a Cosmetics Brand By reducing cost per acquisition by 20%. increased their mer 400% and $1.2M In Revenue
Youngblood Mineral Cosmetics is a leading mineral make-up brand stocked at beauty salons and sold online as well.
It is sold in Australia as well as globally.
When Youngblood came to us one of their biggest challenges was to increase online sales without promotions as they didn’t want to irk the stockists by offering online discounts.
At the sametime they wanted to tap into newer audiences for their bestseller foundation without skin-colour matching in person.
With our experience in scaling brands to profitable $100K months, we followed a four-step approach.
i) Create Ideal Customer Persona: Following our ‘Audience Architect’ Framework we researched and created an ideal customer persona with relevant aspirations, desires and painpoints.
ii) Simplify Facebook ad account structure: Previously, the Facebook ad account was running dozens of campaigns with less than X1 ROAS. We simplified the ad account structure. Eventually, only 4 campaigns were running
iii) Creative testing: The secret sauce to get the ad account X4 ROAS. Our ‘Rapid Creative Testing’ Formula led to finding winning creative
iv) Email list building and converting through email marketingUsing our quiz funnel we built an email list of over 4000 qualified prospects. The user list was targeted with special offers and new products.
This helped generate $60,000 extra revenue (over and above Facebook ads)
Within less than 3 months we achieved the following results:
✔ Lowered cost per acquisition by 20%
✔Increased ROAS to 4X
✔ Increased monthly revenue by 42%
✔ Monthly Revenue from $25K to $175K
✔ Increased qualified traffic by 125%
✔ 4000 new subscribers added to the email listWith these results we bagged some of the other skincare brands in the company’s portfolio.
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