Allora Capes is designer Tabatha’s dream. A Melbourne based seasonal business (sells only winter coats, capes, knitwear & wraps), Allora Capes is targeted at stylish modern mature women who appreciate luxury goods. The biggest challenge for us was to sell $700 products online to very fashion-conscious & aware target group in a really short time- given the seasonality of the product
The biggest challenge was a non-existent social media presence and a website low on conversions.
To do this fast, we did just three things:
Optimized the online store for conversions
Google Shopping Ads
We decided Facebook was our best avenue.
Here's how we utilised it to achieve unreal results:
Tested more than 10
cold audiences based
on Interests, Lookalikes
Segmented Placement & Targeting and Sequential Retargeting
Product Ads &
What we achieved in under three months: