mineral makeup brand stocked at beauty salons and sold online as well
Youngblood Mineral Cosmetics is a leading mineral makeup brand stocked at beauty salons and sold online as well
The biggest challenge: To increase online sales without effing the stockists (Hint.. means no online promotions or offers for abandoned cart audiences)Increase online sales of foundations (the bestseller) to newer audiences without skin-color matching
Optimized the online store for conversions
Ran Facebook Ads
Capitalised on major sale periods
We decided Facebook was our best avenue.
Here's how we utilised it to achieve unreal results:
Identify various audience personas Created
Lead Generation campaign to send testing sample (to match with foundation colour)Created a landing page (Quiz Format) that helps find the right foundation
Advertise heavily on Instagram
What we achieved in under three months:
3.57X
ROAS
125%
more traffic
42%
revenue increase
KEY TO UNLOCKInG THE BAFFLING WORLD OF FACEBOOK ADS
Peita Davis Founder/Director, GingerFinch
I previously had terrible ROI from Facebook ads and I was convinced they would never work for my business. But after working with Digital Street for even one month, I started seeing a huge jump in sales and email list sign-ups.
VEENA IS THE KEY TO UNLOCKING THE BAFFLING WORLD OF FACEBOOK ADS
helps you make Ads happen.
Stephanie Waters - Director, Content Smith
She enabled me to manage a client’s campaign and achieve a good ROI. The range of ads produced and her proactive nature to help and give updates on the campaign made the process less stressful. She cared about the overall sales pipeline, not just the ads, and made sure the main points of contact for the campaign were optimised to deliver the desired results.
VEENA IS THE KEY TO UNLOCKING THE BAFFLING WORLD OF FACEBOOK ADS
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