mineral makeup brand stocked at beauty salons and sold online as well

Youngblood Mineral Cosmetics is a leading mineral makeup brand stocked at beauty salons and sold online as well

The biggest challenge: To increase online sales without effing the stockists (Hint.. means no online promotions or offers for abandoned cart audiences)Increase online sales of foundations (the bestseller) to newer audiences without skin-color matching

Optimized the online store for conversions

Ran
Facebook Ads

Capitalised on
major sale periods

We decided Facebook was our best avenue.

Here's how we utilised it to achieve unreal results:

Identify various audience personas Created   

Lead Generation campaign to send testing sample (to match with foundation colour)Created a landing page (Quiz Format) that helps find the right foundation 

Advertise heavily on Instagram

What we achieved in under three months:

3.57X

ROAS

125%

more traffic

42%

revenue increase

Five stars

KEY TO UNLOCKInG THE BAFFLING WORLD OF FACEBOOK ADS

Peita Davis Founder/Director, GingerFinch

I previously had terrible ROI from Facebook ads and I was convinced they would never work for my business. But after working with Digital Street for even one month, I started seeing a huge jump in sales and email list sign-ups.

VEENA IS THE KEY
 TO UNLOCKING THE BAFFLING WORLD
OF FACEBOOK ADS

Five stars

helps you make Ads happen.

Stephanie Waters - Director, Content Smith

She enabled me to manage a client’s campaign and achieve a good ROI. The range of ads
produced and her proactive nature to help and give updates on the campaign made the process
less stressful. She cared about the overall sales pipeline, not just the ads, and made sure the main points of
contact for the campaign were optimised to deliver the desired results.

VEENA IS THE KEY
 TO UNLOCKING THE BAFFLING WORLD
OF FACEBOOK ADS

more case studies

Explore more work from some of our amazing clients.
E-Commerce
5 TIMES ROAS

300% return on
ad spend for a women's fashion brand

read more
popular
E-Commerce
30% sales increase

Increased Sales by 30% of an anti-ageing cream.

read more
E-Commerce
8X RETURN ON AD SPEND

Sell high-end designer women's wear online

read more

work with us

Ready to scale your ecommerce store with Google & Facebook ads?
book a call