PureZone is a family owned bed linen and homewares Australian business with over 15 stores. After selling at their brick & mortar stores, they wanted to diverse to an online store.
The biggest challenge was a non-existent social media presence and a website low on conversions.
To do this fast, we did just three things:
Optimized the online store for conversions
major sale periods
We decided Facebook was our best avenue.
Here's how we utilised it to achieve unreal results:
Tested more than 10
cold audiences based
on Interests, Lookalikes
Segmented Placement & Targeting and Sequential Retargeting
Product Ads &
What we achieved in under three months: