Own Kind is an Australian Women's fashion brand with 3 stores. After selling at their brick & mortar stores, they wanted to diverse to an online store.
The biggest challenges:
i) Only Regional traffic both in-store and online ii) Low Average Order Value iii) Both Facebook and Google ad accounts had a negative ROAS
Optimized the online store for conversions
major sale periods
We decided Facebook was our best avenue.
Here's how we utilised it to achieve unreal results:
Tested more than 10
cold audiences based
on Interests, Lookalikes
Segmented Placement & Targeting and Sequential Retargeting
What we achieved even during COVID-19: